While this may be true compared to heavily resourced and financed services like Google Maps, Citymapper, underdog or not, is a product that needs continuous investment to survive, at least until it finds a sustainable business model. ![]() Recent research has found consumers are more willing to support a crowdfunded product than a VC funded product as they want to champion the underdog, who the consumer feels is disadvantaged in terms of power, influence, or financial means. ![]() Even though the scramble for Citymapper shares recently went through the roof, many investors were put off by the lack of financial strategy for the future. At some point it will need to find a viable business model that is sustainable and scalable. ![]() Despite its popularity, however, the company loses money, and its route to profitability is not yet obvious.
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